Pryma (pronounced "pree-mah") is the latest brand launch under World of McIntosh, the umbrella brand for several prestigious audio brands including McIntosh, Sonus Faber, Sumiko, Audio Research and Wadia. Handmade in Italy, the Pryma headphones were worn by Beyoncé in her powerful visual album "Lemonade." Engineered to perfection, Pryma headphones deliver an unbeatable audio experience combined with a customizable design to complement your own personal style. Specially designed to comfortably and precisely fit your ears, these ultra-fashionable and high-tech headphones are made of genuine Italian leather with a breathable microfiber interior, lightweight aluminum casing, and full functionality cord with microphone for easy sound adjustment and accessibility. Come to Overture to experience for yourself why Beyoncé chose the Pryma headphones. If you are interested in purchasing Pryma headphones, you can trade-in any electronic component or speaker brand on them by filling out Overture's Trade-In Form.